Effective mobile apps are born from a collaborative process. Associations shouldn’t expect a great non-profit app to come solely from a technology vendor. How your staff works together to create the app determines its overall success or failure.
A collaborative process dictates whether your app delivers relevant education, discussion and engagement. But what happens when your process is dysfunctional? Associations are shelling out big dollars to create mobile apps, but they are often underutilized, misunderstood, or even forgotten. Questions arise like: should we keep our app? Is it useful? What more can we do?
Organizations need a process which includes analyzing engagement data and implementing strategies that take advantage of mobile technology, while not forgetting the user experience. In comparison to a static website, mobile apps are quickly developing multi-level engagement features like crowd sourcing, audience response or in-app chat. But how do you know which features are the best for your industry?